Kroger Our brands
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private selection
“This Raspberry Peach Galette features the sweet flavors of Private Selection Freestone Peach Slices and our Oregon Red Raspberry Preserves. A pinch of our Ground Cinnamon and a scoop of vanilla ice cream make this the ideal treat to welcome summer.”
“The only dessert better than homemade apple pie: homemade apple-cranberry pie topped with a scoop or two of Private Selection Double Vanilla Ice Cream. Blogger Maria of @TwoPeasAndTheirPod shares a sweet recipe sure to delight all who try it.”
Growing exposure on facebook
The Private Selection Facebook page began with about 120,000 page likes when I took over in April 2019. When our work was complete at the end of July, page likes had increased by almost 30% to about 155,000. To accomplish this, we utilized optimized like ads that included appetizing photos and recipe videos.
Content with reaCh
When creating calendars for Private Selection, we used multiple types of content but focused on a cohesive looks and voice. Each piece of user generated content, blogger recipe, or recipe from Kroger.com was flavor-forward and sophisticated. The photos are crisp and colorful and don’t shy away from close-ups.
Don't forget about Instagram!
We grew Private Selection’s Instagram following 25% from 2,400 to 3,000 followers.
simple truth
Healthy organic growth
The Simple Truth Facebook page began with about 210,000 page likes when I took over in April 2019. When our work was complete at the end of July, page likes had increased by 12% to about 235,000.
simply engaging content
We produced custom content to bring a fresh and unique feel to the Simple Truth page. We created monthly recipe videos with healthy, fun recipes and created custom images and GIFs to share product updates and releases.
Growing on Instagram
We grew Simple Truth’s Instagram following 10% from 12,300 to 13,500 followers.
comforts for baby
comfortable being liked
The Comforts Facebook page began with about 200,000 page likes when I took over in April 2019. When our work was complete at the end of July, page likes had increased by 7% to about 213,000.
cute and cuddly
Comforts for Baby uses a brand voice that embraces the silly, messy side of raising children. We focused on using images that were candid and fun and often encouraged our followers to share their real-life Comforts moments with us.